Your Creative
Asset Guide
The creative is responsible for 80% of your ad results. This page covers everything you need to know — the photos we want from you, how our AI ad strategy works, and the video formats we use to generate leads for your business.
Why the creative is everything
On Facebook and Instagram, images are what stop the scroll. If your creative doesn't grab attention in half a second, the ad fails. You're competing with every other tradie, advertiser, and cat video on their feed.
Why we use Hyper-Realistic AI Ads
We've tested AI-driven creatives against real photos across 24+ campaigns. The results speak for themselves — AI wins almost every time, and here's the data to prove it.
📊 The Numbers Don't Lie
Across 24+ campaigns, we've tested AI-driven ads versus real photos. 99 times out of 100, AI creatives not only perform better — they're more affordable to produce in a fraction of the time. Nothing goes live without your approval.
What AI ads look like in practice
These are real examples of the hyper-realistic AI ad creatives we produce for tradie businesses. Each variation tests a different colour scheme, hook, and layout to find what performs best for your audience.
The 4 Video Ad Formats
These are the four video formats we use to generate leads for tradie businesses. Each one serves a different purpose in the customer journey. Watch the examples below to understand what we're looking for — then film your own and send it through to Aaron on WhatsApp.
🤳 Selfie / Talking Head
The most powerful format for building trust. You speak directly to camera — no script needed, just be natural. Homeowners want to see the person behind the business before they enquire. This format builds the "know, like, trust" factor faster than any other.
🏗️ Project Showcase
A walkthrough of a completed job. This format shows homeowners the quality of your work in a real-world context. Film yourself walking through a finished project, pointing out key details. It demonstrates expertise and builds confidence in your craftsmanship.
⭐ Testimonial
A happy client speaking directly to camera about their experience. This is the most credible form of social proof — real homeowners talking about real results. Ask a satisfied client to record a short video on their phone. Authenticity matters more than production quality here.
🔄 Transformation
The before-and-after reveal. This is the highest-performing format for renovation and trade businesses because it creates an immediate visual impact. Film the "before" state, then reveal the "after" — the contrast does the selling for you. Homeowners see exactly what's possible for their own home.